LATEST | FEATURES | INTERVIEWS | NEWS | FRIGHTFEST | REVIEWS Interview with Richard Elliot, Managing Director of 88 Films
By James Whittington, Saturday 17th March 2018
Recently I've been lucky enough to review some rather tasty Blu-rays from 88 Films. This company has been behind amazing releases of titles such as A Cat in the Brain, Anthropophagous and Don't Go in the Woods...Alone. So I decided to chat to managing director Richard Elliot about 88 Films and how they survive in a cut-throat market.
HC: How did 88 Films start?
RE: 88 Films started after James and I met working for another label and it was the usual "we think we can do it better than the boss" scenario. So we slowly developed an idea of what we wanted to do after work down the pub and after lots of head scratching and pork scratchings and some setbacks BE Movies was born... which quickly became 88 Films! From that point we've never really looked back, we both love working in the business and working to promote and market films every day.
HC: How do you decide on which movies you want to release?
RE: There are lots of factors that go into deciding what to release. Ultimately the main factor I suppose is "will anyone want to buy it?" After that we have to have an interest in the film, it has to have viable materials, it has to be available for a period of time and be at a "reasonable" price and we also have to decide if it sits well in our catalogue and whether we can give it 100%.
HC: What are your budgets for creating "extras"?
RE: If Calum is reading this... it is actually very small! He and Naomi Holwill have created some miracles for us. It actually varies from product to product depending on sales expectations and availability of talent/experts to talk about the films. We have produced some great feature productions with Naomi and Calum though including Eaten Alive which can be found on Zombi Holocaust and Me Me Lai Bites Back which can be found on our jammed release of Man from Deep River. And I believe they have a Category 3 documentary coming soon which fits in well with our Hong Kong range.
HC: Your use of original artwork for covers really recreates the glory years of VHS during the 80s, is this deliberate?
RE: Yes 100%. When you're dealing with straight to video titles from the 80's and 90's the artwork plays such a huge part of the experience and the memory. It was the only tool distributors had to make you pick up the box and take it to the counter to rent it. People might not remember or recognise a title of ours but when they see the cover it can jolt their memory. Plus so much 80's artwork is majorly cool it isn't it!
HC: Are there any releases from other labels you've seen, and you've thought "We could have done better than that"?
RE: Yes, but only from Screenbound.
HC: Which title has caused you the biggest headache to release and have you had any issues getting movies passed uncut?
RE: Oh dear, where do we start? We've had several titles cut over here, once for a child being involved in a murder - that was Spanish Chainsaw Massacre - but the rest of the time for animal cruelty which although its historical and attitudes were different back then from a personal point of view it's very hard to argue about too strongly. They cut cock-fighting from Man from Deep River even though it was filmed in Thailand where cock-fighting is still legal to this day. So go figure. I mean we wouldn't want to watch a cock-fight and we agree it is barbaric and horrible and cruel but we also don't think you can cut something when it is legal in another country and filmed out there... Not to mention this was 1972 for goodness sake. God help the BBFC if they ever go to the Philippines where there are cock-fighting arenas. I guess they will have to censor an entire country (laughs). Cut films definitely affect the sales though so we try to avoid films that might be cut where we can. In terms of Production nightmares we've definitely had a few but hopefully you can't tell at the end of it.
HC: In a world of downloads and increasing internet piracy, how difficult is it for an independent label like yours to survive?
RE: I would say running 88 Films and doing what we do is a lifestyle thing, we both love our job and going to work is never a chore, stressful sometimes yes but never a chore. We know we're never going to make any serious money out of this business but at the moment it's going OK and despite a bit of a downturn in the last few months we hope to be around for a long time to come. That's mainly why we concentrate on website exclusives because it helps us to build a closer and hopefully stronger relationship with our customers which we will need as the DVD/Blu-ray market continues to shrink.
HC: Do you find collectors like myself enjoy the physical product more?
RE: I certainly hope so. Personally, I completely get the user-friendliness and high quality of Netflix and Amazon Prime but would I want that to be my only way to view Lord of the Rings, Terminator, Indiana Jones, Star Trek V, The Toolbox Murders? Most definitely not! There is something so wonderful about being able to feel a product in your hands and display it in pride of place. I love the journey home from HMV with my new purchase and the anticipation of watching it when I get back. You just don't get that with digital, and you never will.
HC: What's your favourite line of 88 Films releases and what's your favourite release so far?
RE: I love the Italian Collection, I think it's our most consistently strong line and we've released a really great mixture of little known and notorious films that I'm very proud of (plus there are plenty more to come in the future) In terms of a favourite release, probably our multiple versions of The Toxic Avenger. The franchise sold really well and to get our little logo into so many homes is pretty cool. From a technical point of view, I'm really pleased with how our second attempt at Anthropophagous came out, we had great packaging, really solid extras and the film looked and sounded fabulous. But it's a downer Calum didn't want us to re use 42nd St Memories. We called him a kn*b for that (laughs).
HC: So, what does the future hold for 88 Films?
RE: More of the same hopefully, we're planning a deluxe hard box release for later this year in our wonderful Italian Collection with a huge book to accompany it which if it goes down well we will aim to repeat but beyond that we're going to continue to hunt down as many cool niche releases as we can... and we'll probably drink a lot of coffee doing it!
Richard Elliot, thank you very much.
Related show tags: A CAT IN THE BRAIN, BLOOD HARVEST, DOGS MORE INTERVIEWS Ahead of Horror Channel's premiere of zom-rom-com Ibiza Undead, we ask actress and producer Marcia Do Vales 10 scary questions.
Posted on Tuesday 8th January 2019
Ahead of Horror Channel's premiere of zombie rom-com Ibiza Undead, we ask actress and producer Marcia Do Vales 10 scary questions.
HC: When did your interest in horror films begin?
MDV: About the age of 11 or 12, I started enjoying watching horror films, after my parents had gone to bed. I remember watching Child's Play with the volume turned off, sitting directly in front of the TV so I could quickly turn it off if my parents came in.
HC: Tell us about your first horror film role.
MDV: In my first film role, I played The Girl in The Reverend I found myself working alongside the legendary Rutger Hauer who was cast as the Devil. He had his own private room...SHARE: READ MORE A chat with Dominic Brunt and Joanne Mitchell ahead of Horror Channel's UK TV premiere of Attack of the Adult Babies
Posted on Wednesday 2nd January 2019
Ahead of the Horror Channel's UK TV premiere of Attack of the Adult Babies, on January 5 at 9pm, director Dominic Brunt and actor/producer partner Joanne Mitchell unpin the nappies...
HC: Attack of the Adult Babies will receive its UK TV premiere on Horror Channel. Are you both excited?
DB: I'm over the moon. As a fan of horror, I'm also a fan of the Horror Channel. It's an honour to have our work premiered with one of our favourite channels. The Horror Channel (along with FrightFest and Metrodome) took Before Dawn under its wing when that was released as our debut feature film. It marked our transition from horror fen geeks to horror film makers and we were well looked after indeed.
JM: We're delighted and incred...SHARE: READ MORE Interview with Leprechaun Returns director Steven Kostanski
Posted on Monday 17th December 2018
Horror's smallest terror is back to reclaim the treasure that's been lost for 25 years in Leprechaun Returns which has just been released across all streaming platforms. We spoke to its director, Steven Kostanski about this movie the challenges of carrying on a much loved franchise.
HC: How were you approached to direct Leprechaun Returns?
SK: The producers contacted my manager and he sent me the script. I had a few conversations with them over the phone discussing the direction they wanted go, and once I saw that they were looking to get away from the seriousness of Leprechaun Origins I knew I wanted to do the project.
HC: What did you think of Suzanne Keilly's script when y...SHARE: READ MORE Interview with Bill Watterson director of Dave Made a Maze
Posted on Sunday 4th November 2018
At Grimmfest 2017 we had the chance to view one of the most original pieces of cinema we'd seen in a long time, Dave Made a Maze. Directed by Bill Watterson it's an intelligent, thought-provoking film that deserves to reach a global audience and will be released here early 2019. We chatted to Bill about this incredible movie.
HC: Where did this concept come from?
WW: Three places: Steven was underway on a script called 'Operation: Death Maze,' or something cool like that. Portions of it were re-purposed after he jibed with a story I told about my mom coming home and seeing an incredible fort that I'd build in my bedroom, and concluding that I'd gotten lost within it when I d...SHARE: READ MORE Interview with Paul Hyett director of Peripheral
Posted on Friday 2nd November 2018 Paul Hyett is a firm FrightFest favourite. His work jumps from genre you genre with ease but still retains that "Hyett" feeling in each piece. His latest work, Peripheral is having its UK Premiere at the FrightFest Halloween 2018 event so we decided to chat to Paul about this and his view on technology.
HC: How did the project of Peripheral come together?
PH: Peripheral was bought to me by the original producer, he thought I'd be a good fit. Originally he had pitched me a one woman in a room, contained location about bad technology theme. It didn't feel appealing as after Howl, which was a big film in terms of cast, VFX, stunts etc and I was looking for a more challenging film logisticall...SHARE: READ MORE Interview with Julian Richards, director of Reborn
Posted on Wednesday 17th October 2018
Ahead of the World premiere screening of Reborn at FrightFest Halloween, Julian Richards discusses the torturous challenges of Daddy's Girl, why he wishes every actress was like Barbara Crampton and future plans, including directing the English language remake of Rabies.
HC: After six years away from directing, you have two films, Reborn and Daddy's Girl poised for distribution. Why these two very different films now?
JR: My previous film Shiver was completed in 2012 and it took longer for me to get back into the directing saddle because of commitments I had to my sales company Jinga Films. The company was growing quickly and needed more of my time and energy. We had grown from handling th...SHARE: READ MORE Interview with Jules Vincent, co-writer and producer of Alive
Posted on Thursday 4th October 2018
Grimmfest 2018 is well underway and delivering some memorable movie moments, and one of the best is showing on Sunday, Alive. This cracking film sees the return of Grimmfest favourite Rob Grant as director and has been co-written and co-produced by Chuck McCue and Jules Vincent. Here Jules tells all about this brilliant piece.
HC: Where did the idea for Alive come from?
JV: We'd talked about writing a horror screenplay for a number of years before we finally came up with the right idea. We're both big fans of classic horror and we love the works of Hitchcock, Carpenter, Friedkin, and Cronenberg so in a way we had a very specific style and feel in mind before we even had the story. A...SHARE: READ MORE Interview with Olivier Afonso director of Girls With Balls
Posted on Wednesday 3rd October 2018
Grimmfest 2018 kicks off tomorrow and one of the many highlights of the four day event is the blood-splattered shocker Girls With Balls. We chatted to it's director Olivier Afonso about this fab film and his career as an SFX artists.
HC: What inspired you to write Girls With Balls?
OA: My co-writer and I we wanted to write a trash comedy to entertain an audience because we love festivals: the atmosphere, people screaming, laughing... Personally, I'm inspired by the eighties and nineties movies such as of Sam Raimi, Peter Jackson, Alex de la Iglesia. We wanted to make a survival movie but with strong women, a girl ...SHARE: READ MORE Interview with Ezequiel Endelman and Leandro Montejano, the creative forces behind Crystal Eyes
Posted on Saturday 15th September 2018
FrightFest 2018 exposed attendees to horror from all over the world and one that made an incredibly stylish and retro impact was the superb giallo inspired shocker, Crystal Eyes. Here the co-writers and co-directors Ezequiel Endelman and Leandro Montejano tell us all about this affectionate love letter to the classics of the 80s.
Where did the idea for Crystal Eyes come from?
Crystal Eyes was supposed to be the third episode of our web-series called No Podras Dormir Esta Noche (You Won't Sleep Tonight) which paid homage to different horror sub genres in each episode, and eventually it turned into a feature film. We love Giallo si...SHARE: READ MORE Exclusive interview with Adam Green, director of Hatchet.
Posted on Thursday 13th September 2018
Ahead of Horror Channel's UK TV Premiere of Hatchet on Friday 14th Sept, director Adam Green gives an exclusive interview about his beloved franchise and what the future holds for Victor Crowley...
Hatchet is finally getting its first showing on UK TV, courtesy of Horror Channel. We're excited, are you?
I couldn't be more excited! I've always said that even though Hatchet may have world premiered at the Tribeca Film Festival in NYC, it was at FrightFest in London where "Victor Crowley" was truly born. FrightFest was "the screening heard around the world" and the UK audience was so enthusiastic over Hatchet that every genre festival on t...SHARE: READ MORE Interview with Tom de Ville, director of Corvidae
Posted on Wednesday 5th September 2018
HC: This is your first short as a director, what inspired you to write this script?
TdV: I read a really interesting article about how smart crows are, in particular how they can hold grudges. Apparently a group of scientists had gone out and harassed a murder of crows whilst wearing masks. If they went back wearing the masks, the crows would remember them and fight back. If they didn't wear the masks, the crows would leave them alone. This made me start thinking about what would happen if someone tried to save a crow from a bunch of kids who were trying to kill it. Would the other crows from its murder remember this? And what would they do to help her?...SHARE: READ MORE Interview with Stewart Sparke, director of Book of Monsters
Posted on Wednesday 5th September 2018
HC: Your last movie, The Creature Below was two years ago, what's life been back since then?
SS: Since The Creature Below premiered at Frightfest in 2016 things haven't really stopped for myself and my collaborator Paul Butler. We were lucky enough to have the film released on DVD and VOD in over eight countries under various names. I think my favourite has to be Japan's Leviathan X: From the Deep! The film even had a theatrical release in Taiwan which was quite surreal as it was playing opposite Thor Ragnarok over there so overall, we've been completely blown away by everything that's happened. Paul and I are always coming up wit...SHARE: READ MORE Interviews Archive: 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 PICK OF THE WEEK
Friday 18th January
Sunday 20th January
Thursday 24th January